Welcome! Whether you’re already working with 100s of creators and looking to systematize or just hiring your first 5, this handbook is the right place to start when it comes to understanding your organic strategy and scaling it.

Here’s what you’ll complete:

Part One: Optimizing Your Accounts & Finding Strategy

1. Optimize Your TikTok Accounts
   1. How to set up accounts that feel organic and trustworthy
   2. Tips for accessing TikTok if you’re outside the U.S.
2. Understand Your Target Audience
   1. How to build detailed user persona
   2. The account “warm-up” process to train the algorithm
3. Develop a High-Impact Posting Strategy
   1. A repeatable content structure that gets views and converts
   2. Posting tips and tricks you’d only learn through experience
4. Measure Success & Iterate Quickly
   1. How to track what’s working (and what’s not)
   2. What metrics actually matter
5. Turn Virality Into Sustainable Growth
   1. How to scale the strategy once something starts working
   2. Mistakes to avoid as you grow

Part Two: Scaling with Creators

1. Know When You’re Ready to Scale
   1. Signs you’ve found a winning format
   2. Common mistakes people make by scaling too early
2. Source the Right Creators for Your Brand
   1. Where to find aligned creators
   2. Red flags and green flags during outreach
3. Set Creators Up for Success
   1. What to include in briefs, prompts, and video examples
4. Track Performance and Iterate
   1. How to evaluate content from different creators
   2. What to double down on and when to pivot
5. Use Tools to Streamline Management
   1. How to manage multiple creators efficiently
   2. Customizable Creator Handbook Template for easy onboarding