The TikTok strategies spelt out in this handbook are tried and true across brands like Airbuds, Locket, Partiful, Airlearn and more. At Playkit, this is how we’ve achieved 1M+ app downloads in less than a year. Here’s what you’ll do in the handbook:

This handbook breaks down the exact steps to not just go viral, but turn those views into real downloads. You’ll learn how to set up your social accounts, build a strategy that actually converts and track the right metrics.

The exact methods we give our Playkit creators to create winning content. Whether you’ve got a few creators you need to manage/train or will be creating content yourself, this guide is for you.

📚 What You’ll Learn

1. Create and Optimize Your TikTok Accounts
   1. How to set up accounts that feel organic and trustworthy
   2. Tips for accessing TikTok if you’re outside the U.S.
2. Understand Your Target Audience
   1. How to build detailed user persona
   2. The account “warm-up” process to train the algorithm
3. Develop a High-Impact Posting Strategy
   1. A repeatable content structure that gets views and converts
   2. Posting tips and tricks you’d only learn through experience
4. Measure Success & Iterate Quickly
   1. How to track what’s working (and what’s not)
   2. What metrics actually matter
5. Turn Virality Into Sustainable Growth
   1. How to scale the strategy once something starts working
   2. Mistakes to avoid as you grow

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Looking to scale with creators? Our more advanced handbook might be a better fit for you :)

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